Skechers Enhances Design Innovation with Ideogram

Skechers is one of the world's most recognizable footwear brands, built on a clear and enduring mission: create comfortable, innovative and stylish high-quality products for all walks of life. From athletes to families, workers, and everyday walkers, Skechers designs its products with real people in mind, prioritizing comfort, accessibility, and value without compromising on style or performance.

As Skechers continues to evolve, product innovation and visual storytelling play an increasingly important role in how the brand communicates comfort, performance, and lifestyle across markets. By joining Ideogram, Skechers is investing in a new creative foundation, one that allows teams to move faster while staying deeply aligned with the brand's core values.

"AI is everywhere now, so we want to be clear about how we use it at Skechers: not to replace creatives — and not 'AI designing shoes' — but to take the grind out of the process. With Ideogram, our creative teams can move faster from idea to visualization to refinement, so we iterate quicker, sample smarter, cut rework and waste, and give people more time for the parts of the job they actually love."

Colton Greenberg, VP of AI Innovation

Ideogram's new Custom Branded Models enables Skechers to:

• Accelerate design workflows and bring concepts to market faster.
• Create high-quality design and marketing outputs without sacrificing brand consistency, while improving operational efficiency.
• Rapidly explore and ideate product concepts with Ideogram's Material Swap feature, quickly referencing their Product & Material Library for dynamic outputs in order to reduce sample costs and production timelines.
• Produce marketing assets with Ideogram's Product Swap, enabling rapid iteration of marketing visuals that can dynamically change the featured product on creatives.
• Custom Branded Models trained for every product division to achieve their design DNA and aesthetic.

This partnership supports Skechers' ongoing commitment to innovation, not just in how products are made, but in how ideas are brought to life. With Ideogram, Skechers' creative teams can experiment more freely and efficiently, and focus their energy on what matters most: creating comfortable, innovative and stylish footwear that is high quality and affordable.

"Ideogram has helped me quickly turn around concepts while making the creative process more focused & intentional. It enables smarter sampling decisions by quickly visualizing, refining, & unlocking ideas that would normally take much longer to develop. It's a powerful, energizing tool for innovation, & I'm excited to see where we go with it."

Colors, Materials, Finish Designer

Great brands endure by staying close to their mission while adopting the tools that help them move forward. We're proud to support Skechers as they build their next chapter.

If you'd like to learn more about Ideogram Custom Branded Models for your enterprise team, get in touch with us for a free demo.