Ideogram Custom Models

Your custom image model, trained on your brand.

Upload 15–100 images. Train a Custom Model that knows your exact art direction, product geometry, color systems, and design identity. Every new generation carries your brand forward. Comes with legible text, as you'd expect from an Ideogram model.

Start training Available on Team, Pro, and Enterprise plans and via the API.
Peter Rabbit running through Mr McGregor's vegetable garden Open in Ideogram
Peter Rabbit at a market stall with hedgehogs and mice Open in Ideogram
Peter Rabbit having tea with his mother in a cozy cottage kitchen Open in Ideogram
Peter Rabbit watching winter snowfall from inside a warm burrow Open in Ideogram
Peter Rabbit sneaking into a greenhouse Open in Ideogram
Peter Rabbit sleeping curled up in his burrow Open in Ideogram

Trained on 27 illustrations from The Tale of Peter Rabbit by Beatrix Potter, this model learned soft English watercolor washes, delicate pen linework, anthropomorphic character proportions, and the pastoral garden compositions that define the series. Every output carries the same muted earth tones and countryside warmth.

Less Is More typographic poster Open in Ideogram
Form Follows Function typographic poster Open in Ideogram
Make It Simple But Significant typographic poster Open in Ideogram
An Idea Without Execution Is Just An Opinion typographic poster Open in Ideogram
Design Isn't Decoration typographic poster Open in Ideogram
Helping People Become More Creative typographic poster Open in Ideogram

Trained on a specific lettering aesthetic, this model maintains consistent weight, color palette, and decorative character across every generation. Simply enter a quote, and this model turns it into world-class typography.

Edwardian family picnic in a meadow, autochrome color Open in Ideogram
1890s circus performer, tintype photograph Open in Ideogram
1880s steam locomotive at station platform Open in Ideogram
Daguerreotype portrait of elderly fisherman with pipe Open in Ideogram
1920s couple walking past storefronts, hand-colored Open in Ideogram
Victorian woman in elaborate dress, sepia portrait Open in Ideogram

Trained on antique photographic processes from the 1850s through the 1920s, this model reproduces period-accurate grain, hand-colored tinting, and the distinctive tonal compression of each medium. Whether you're generating portraits, street scenes, or still lifes, every subject feels recovered from an archive, not generated.

Retro circus poster with acrobats and fire eaters Open in Ideogram
Art Nouveau La Belle Époque poster Open in Ideogram
Industrial progress Art Nouveau poster Open in Ideogram
Paris Ville Lumière vintage travel poster Open in Ideogram
WPA Grand Canyon national park poster Open in Ideogram
The Blue Note jazz club poster, 1930s Open in Ideogram

Trained on vintage poster art spanning the 1890s through the 1940s, this model captures flat lithographic color, period-specific display typography, and the bold compositional hierarchy of the era. Whether you're generating circus billboards, perfume ads, or travel posters, every piece feels authentic to the same visual identity.

Superhero kid flying through a rainbow city Open in Ideogram
Businesswoman holding a glowing tablet Open in Ideogram
Wizard casting a spell with glowing orbs Open in Ideogram
Astronaut floating in deep space Open in Ideogram
Friendly robot reading a book in a library Open in Ideogram
DJ with headphones at turntable, neon lights Open in Ideogram

Trained on 15 images of a specific 3D character style, this model holds consistent proportions, matte materials, and clean white backgrounds across any subject. Superheroes, wizards, astronauts, robots. Every character feels like it belongs to the same brand.

3D geometric carving illusion Open in Ideogram
Spinning pinwheel illusion, rainbow colors Open in Ideogram
Psychedelic heart mandala illusion Open in Ideogram
Swirling dog optical illusion Open in Ideogram
Swirling wolf made of concentric spirals Open in Ideogram
Electric blue butterfly optical illusion Open in Ideogram

Trained on 22 hand-crafted optical artworks, this model renders any subject as a mesmerizing illusion. Whether you prompt "swirling wolf" or "love mandala", every output resolves into an intricate pattern that rewards a second look.

The problem

A model trained on the internet doesn't know your brand.

Off-the-shelf models are trained on the entire internet: billions of unrelated images blended together. The outputs look almost right but carry no defined aesthetic. When your brand runs through a model built for everyone, it starts to look like it belongs to no one.

A custom model is fine-tuned exclusively on your assets, to learn your style, your visual identity, and your aesthetic choices. Feed the best outputs back into training, and the model evolves as your brand does. Train a different model for every expression of your brand.

Why Ideogram

Your LoRA is only as good as its base model.

Open-source LoRAs are similar in nature to Ideogram Custom Models, but they inherit the limitations of open-source base models. Inconsistent text, generic composition, limited style range. The foundation matters.

Ideogram was started by the researcher behind Google's first text-to-image system. We cracked legible text rendering first. Then character consistency. Now we're solving custom model training on a foundation built for it, already powering enterprise workflows in production.

Pen and ink Paris bistro scene Open in Ideogram
Pixel art Paris bistro scene Open in Ideogram
Art Nouveau poster Paris bistro Open in Ideogram
Flat illustration Paris bistro Open in Ideogram
Watercolor Paris bistro scene Open in Ideogram
Polka dot fashion Paris bistro Open in Ideogram
Vintage sepia Paris bistro Open in Ideogram
Flowing hair illustration Paris bistro Open in Ideogram
3D rendered Paris bistro scene Open in Ideogram
Pen and ink Paris bistro scene Open in Ideogram
Pixel art Paris bistro scene Open in Ideogram
Art Nouveau poster Paris bistro Open in Ideogram
Flat illustration Paris bistro Open in Ideogram
Watercolor Paris bistro scene Open in Ideogram
Polka dot fashion Paris bistro Open in Ideogram
Vintage sepia Paris bistro Open in Ideogram
Flowing hair illustration Paris bistro Open in Ideogram
3D rendered Paris bistro scene Open in Ideogram

Same prompt across 9 custom models: Woman seated in bistro chair, coffee cup in hand, Paris street with Eiffel Tower in background. Text "Paris is always a good idea" is displayed across the top.

Enterprise

Want more control over your custom model?

Talk to our team about advanced customization.

Talk to sales
White-glove setup and training. Access to our research, engineering, and annotation teams. From asset sourcing to annotation to deployment.
Large datasets, unlimited iteration. Train on thousands of images with custom captioning pipelines. Iterate until the model matches your standards.
Custom typography and exact logos. Your brand marks rendered as layerized text and SVG. Pixel-perfect on-brand identity, every time.
Your data, your model. Training data and models are not used to improve our foundation models. Your model and data are yours alone.
100K+
Branded concepts generated by Skechers
30+
Custom models trained for enterprises
3B+
Designs generated on Ideogram
30M+
Creators, designers, and marketers

Trusted by

How it works

Upload. Train. Generate.

No infrastructure to manage. No GPU provisioning. You bring the images. Ideogram builds the model.

01
Upload images

Select the Models tab from the navigation bar. Click + to create a new model. Upload 15 to 100 images of your brand, subject, or style.

Upload images
02
Train your model

We auto-generate captions for your images. Review and refine them, then kick off training. Quality matters more than quantity.

Train your model
03
Generate at scale

Select your Custom Model and start prompting. Stack Style References and Color Palettes for full brand control.

Generate at scale

API support

Train and generate programmatically.

Create datasets, upload training images, kick off model training, and generate at scale. All from your own infrastructure, no UI required.

01 Create a dataset and upload 10–100 images
02 Start training with a single POST request
03 Generate images using your custom_model_uri
Read the API docs API reference 
# Generate with your trained model
response = requests.post(
  "https://api.ideogram.ai/v1/ideogram-v3/generate",
  headers={"Api-Key": API_KEY},
  data={
    "prompt": "A photo in my custom style",
    "custom_model_uri": "model/my-brand/version/1",
  }
)

For teams

Custom Models, built for your whole team.

Train a Custom Model on your visual identity once. Share it across your organization. Every team member generates from the same foundation, whatever the output needs to be.

See team plan Talk to sales
Custom models on team plan
Train it. Share it. Everyone generates from it.
Train on your approved assets. Share across the organization. Generate at scale.
Any team member can train and share
No gatekeeper. Anyone builds a model, shares it across the org, and the whole team generates from it.
Unlimited models, no cap
Product photography, social content, print campaigns. Each team trains the model they need.
Trained from shared collections
Pull from collections of approved assets to train. The brand source stays central.
Train once, share with your whole team.

Questions

Have more questions?

How many images do I need to train a model?+
The self-serve tool supports 15 to 100 images. For larger datasets, talk to our sales team about Enterprise training. The number of images matters: complex concepts and styles often need many more than 15. That said, quality matters more than quantity. 40 exceptional images with descriptive captions will consistently outperform a larger set of mediocre ones.
What can I train a model on?+
Products, characters, mascots, illustration styles, brand aesthetics, photography styles. If it has a consistent visual identity that can be shown across images, it can be trained. Because Ideogram handles text better than other models, campaigns with custom typography or graphic design with a specific lettering style are worth trying too.
What if my model can't generate certain scenes?+
If the training set is overly constrained, the model will often overfit to that concept. For some use cases, like optical illusions or a specific character, that's a feature, not a bug. That said, if you want the model to handle certain scenes or compositions, make sure they're represented in your training data. The model can only reproduce what it's seen.
Can I combine a custom model with other Ideogram features?+
Yes. Custom Model combined with Style Reference and Color Palette gives you layered brand control that no single feature achieves on its own.
Is my training data used to improve Ideogram's base models?+
On Pro and Team plans, your data may be used to evaluate and improve Ideogram's foundation models. On the Enterprise plan, we guarantee your data and custom models will not be used for AI training or shared with anyone outside your organization.
Can I share a custom model with my team?+
On Team plans, members can choose to share their trained models with the rest of the organization. On Pro and Team plans, you can also share models publicly with the broader Ideogram community. On Team plans, generated images can be shared through shared collections.
Can I train a model on my brand's custom font or logo?+
Enterprise custom models support layered brand controls including custom typography and exact logo placement as layerized text and SVG. You also get access to our research, engineering, and annotation teams for white-glove setup, training on larger datasets with custom captioning pipelines, and unlimited training runs. Your data and model are never used to train our foundation models. Learn more about Enterprise features here or talk to our sales team.
How does Enterprise differ from self-serve?+
Enterprise includes on-site visits, embedding with design teams, PLM and DAM integration, vendor material digitization, and ongoing iteration with Ideogram's team. Built for brands generating at significant scale.
How can I use Custom Models?+
Custom Branded Models are available on Pro and Team plans and via the API. For advanced customization, talk to our sales team about Enterprise.

Your visual identity, built into the Ideogram model.

Upload your first training set and see the difference.

Start training Training API Talk to sales