# Ideogram plans and pricing

Ideogram publishes a public search API over its indexed pages; the guide is at https://ideogram.ai/agents/agent-access.

Source: https://ideogram.ai/pricing/
Source observed: 2026-11-05T01:05:59.028Z
Last checked: 2026-11-08T15:45:22.225+00:00
Indexed: 2026-11-05T01:16:18.868+00:00

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# Plans and pricing

We offer image and video generation through subscription plans, credit purchases, API access, and enterprise arrangements. Choose [Subscription](https://ideogram.ai/pricing/), [Credits](https://ideogram.ai/pricing/?pricing_tab=credits), or [API](https://ideogram.ai/pricing/?pricing_tab=api). The subscription selector supports monthly or yearly billing; the displayed yearly prices are advertised as up to 33% off.

## Subscription and business plans

| Plan | Best for | Price shown with yearly billing | Priority credits | Main inclusions |
|---|---|---:|---:|---|
| **Plus** (Recommended) | Everyday creative projects | **$15/month**, $180 billed annually (regularly shown as $20) | 2,400/month | All image and video models; private generation; unlimited slow credits; unlimited character consistency; larger generation queue; quality export; top-ups at any time; community gallery access |
| **Pro** | Creators with high-volume workflows | **$42/month**, $504 billed annually (regularly shown as $60) | 7,500/month | All image and video models; best cost per credit; private generation; unlimited slow credits; unlimited character consistency; batch generation; quality export; largest generation queue; top-ups at any time; community gallery access; everything in Plus |
| **Team** | Teams creating together | **$20/user/month**, $240 billed annually (regularly shown as $30) | 3,600/user/month | All image and video models; central billing and administration; early access to collaboration features; top-ups at any time; everything in Plus |
| **Enterprise** | Businesses with custom needs | Postpaid; contact us | Custom credit amount | All image and video models; private custom models trained on your visual data; volume API discounts billed separately; priority customer support |

Choose [Plus](https://ideogram.ai/plans?plan=plus&billing=annual&intent=app&source=pricing-plus-card#pricing-plan-plus), [Pro](https://ideogram.ai/plans?plan=pro&billing=annual&intent=app&source=pricing-pro-card#pricing-plan-pro), or [Team](https://ideogram.ai/plans?plan=team&billing=annual&intent=app&source=pricing-team-card#team-plans). For custom Enterprise needs, use **Contact sales**.

## Credit options

### Pay as you go

Pay as you go is intended for developers. Credits cost **1¢ per credit**, with credits available on demand. It includes all image and video models, quality export, a large generation queue, community gallery access, credits that work across all apps and models, and API access with credit-based usage. [Get started](https://ideogram.ai/plans?plan=pay_as_you_go&action=purchase&intent=app&source=pricing-payg-card#pricing-plan-pay-as-you-go).

### Enterprise prepaid

Our prepaid Enterprise option is self-serve and uses prepaid credits with a custom credit amount. It includes all image and video models, central billing and administration, collaboration features, custom models for your brand, SOC 2 audited security, volume API discounts, priority customer support, pooled organization credits, per-user spending caps, and Enterprise SSO. [Get started](https://ideogram.ai/plans?plan=enterprise_prepaid&action=setup&intent=app&source=pricing-enterprise-prepaid-card#pricing-plan-enterprise-prepaid).

## Plan comparison

The following comparison is shown for yearly billing. A monthly/yearly selector is available.

| Feature | Pay as you go (1¢/credit) | Plus ($15/mo) | Pro ($42/mo) | Team ($20/user/mo) | Enterprise |
|---|---|---|---|---|---|
| Slow credits | — | Unlimited | Unlimited | Unlimited | Unlimited with contract |
| Priority credits | On demand | 2,400/mo. | 7,500/mo. | 3,600/user/mo. | Custom |
| Running + queued generations | 1 | 8 | 32 | — | — |
| Private generations | Included | Included | Included | Included | Included |
| Batch generation | Not included | Not included | Included | Included | Included |
| Generation queue | Large | Large | Largest | Largest | Custom |
| Quality export | Included | Included | Included | Included | Included |
| Apps access | Included | Included | Included | Included | Included |
| API access with credit-based usage | Included | Included | Included | Included | Included |
| Seat-based billing | Not included | Not included | Not included | Included | With contract |
| Central billing & administration | Not included | Not included | Not included | Included | Included |
| Collaboration features | Not included | Not included | Not included | Included | Included |
| Custom model training | Not included | Not included | Limited | Limited | Included |
| Volume API discounts | Not included | Not included | Not included | Not included | Included |
| Priority support | Not included | Not included | Not included | Not included | Included |

## Using credits

Generations consume different numbers of credits depending on the model and rendering settings selected. The page provides a table with **Model**, **Rendering**, and **Credits**, but its current usage and pricing rows are loaded dynamically and were not available in the supplied content.

![Priority credits icon](https://ideogram.ai/_astro/priority-credits.DqYMThpk.svg)

## Frequently asked questions

### What are priority credits?

Priority credits let us generate images instantly. They are available through paid subscription plans and top-up credit purchases.

### What happens when I run out of priority credits?

After priority credits are exhausted, generations use the slow queue. Wait times vary with server capacity and usage. AI-powered editing features, including Editing with AI and Image Reference, require priority credits and are unavailable in the slow queue. You can upgrade, buy top-up credits without changing plans, or wait for the next billing-cycle reset.

### Do unused subscription priority credits carry over?

No. Unused subscription priority credits expire at the end of each billing cycle. Top-up credits are used only after subscription credits run out and carry over to the next period if unused.

### Can I generate unpublished images?

Images are published by default to encourage community sharing. Plus and Pro subscribers can generate unpublished images and unpublish previously published images.

### Can I delete my images?

Image deletion is available to Plus and Pro subscribers.

### Can I use generated images commercially?

We do not claim ownership of generated images, and you may use them for any purpose, including commercial use. See our [Terms of Service](https://ideogram.ai/legal/tos/) for details.

### How do I update billing information?

Select **Manage Billing** in the top-right corner to update your payment method, download receipts, cancel a plan, or view the subscription renewal date.

### Can I cancel my plan?

Yes. You may cancel a monthly or yearly subscription at any time. Benefits remain available through the end of the billing period, and we will not charge you again afterward.

### How do I upgrade, and will I be charged twice?

Select the desired plan and confirm the billing frequency. Upgrades are automatically prorated; you pay only the difference for the unused portion of the current plan.

### What payment methods do you support?

We process payments through Stripe. Supported cards include credit or debit cards issued by Mastercard, VISA, and American Express. PayPal and other digital wallets are not currently available.

### Does the price include tax?

No. Prices exclude tax. If applicable, tax is added at checkout based on the billing address. Tax-exempt organizations can select **I'm purchasing as a business** and enter their details. Tax treatment may vary by region, and changes apply to future invoices.

### Do you offer discounts or free trials?

We do not offer discounts or free trials for subscription plans. Eligible free accounts receive weekly credits when signing in with Google, Apple, or Microsoft; the amount may vary.

## API pricing terms

The pricing for the [Ideogram API](https://ideogram.ai/pricing/?pricing_tab=api) applies to all Developers accessing and using the API. By using the API, Developers agree to the fees and terms in the Developer API Agreement and Policy and any associated Order Form. We may update pricing, including by adding models, functionality, or other features. Updated pricing is published on this page and takes effect upon publication unless otherwise specified. Material changes are communicated to existing Developers at least fourteen (14) days in advance by email or another agreed method, in accordance with the Developer API Agreement and Policy.

Additional terms:

- Continued API use constitutes acceptance of pricing changes from their effective date.
- If this Pricing Page conflicts with an executed Order Form, the Order Form controls.
- We may correct pricing errors or other mistakes after issuing an invoice or receiving payment.
- Payment obligations are non-cancellable and fees paid are non-refundable.
- API pricing questions can be sent to [support@ideogram.ai](mailto:support@ideogram.ai).

The page also shows a default rate limit of **10 in-flight requests**. Volume or Enterprise pricing is available through our sales process.

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[Tool guide and examples](https://ideogram.ai/agents/agent-access) · [OpenAPI](https://ideogram.ai/agents/api/public/v1/openapi.json) · [Page TLDR form](https://ideogram.ai/agents/agent-tools/page-tldr?url=https%3A%2F%2Fideogram.ai%2Fpricing%2F). Opening a form does not execute a tool.