# Ideogram 4.0 — Open image model for design

Ideogram publishes a public search API over its indexed pages; the guide is at https://ideogram.ai/agents/agent-access.

Source: https://ideogram.ai/models/4.0/
Source observed: 2026-11-03T18:37:00.745Z
Last checked: 2026-11-08T15:45:23.233+00:00
Indexed: 2026-11-03T18:45:55.52+00:00

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# Ideogram 4.0

## Open image model at the forefront of design

We built Ideogram 4.0 for design work, with open weights, multilingual text, precise layout control, editable elements, and realistic 2K images. [Try it now](https://ideogram.ai/t/explore).

![Ideogram 4.0 design showcase](https://storage.googleapis.com/ideogram-static/website/images/f661086d9d0288a1.webp)

## The open approach

### The future of generative AI is open source

We are releasing Ideogram 4.0 as an open-weight image model for developers and enterprises. You can [download the weights](https://github.com/ideogram-oss/ideogram-4), fine-tune them, and run them on your own hardware. Commercial deployments use a [license](https://ideogram.ai/licensing/) matched to your scale.

![DesignArena benchmark chart](https://storage.googleapis.com/ideogram-static/website/images/d72d9572b03e1d1f.webp)

The chart is presented as a real-world design benchmark involving 4M+ creators and is made by [@DesignArena](https://x.com/DesignArena).

## Model training

### Teaching the model to read structure before recreating it

Ideogram 4.0 uses a describe-to-structure-to-recreate training loop. It reads scenes, backgrounds, text, and objects as structured data, then learns to rebuild images from that representation.

### Living Room training example

The supplied example uses a reference image of a modern living room and a structured description. The description includes:

- **High-level description:** A modern living room with an orange wall, gray sofa, geometric gold side table, and large colorful abstract cat painting.
- **Background:** A mustard-yellow wall, dark wood or laminate floor, and light woven rug with vertical stripes.
- **Cat painting:** A square abstract cat portrait above the sofa, with geometric blue, yellow, orange, red, and black sections, yellow eyes, black pupils, and simple whiskers.
- **Gray sofa:** A tufted gray sofa with two dark-blue throw pillows and a small geometric-patterned center pillow.
- **Gold side table:** A round gold-toned wire table with a dark ceramic mug on a saucer and an open book.
- **Floor lamp:** A tall black tripod lamp with an adjustable arm and silver dome-shaped head.
- **Left side table:** A small wooden two-shelf table with a white vase, green leaves, and stacked books.

![Living room reference image](https://storage.googleapis.com/ideogram-static/website/images/3c9997fe9cf1c889.webp)

![Recreated living room output](https://storage.googleapis.com/ideogram-static/website/images/b2da436b16aad367.webp)

The living-room images are training examples, not company performance figures.

## Composition control

### Design with every element in the right place

We trained Ideogram 4.0 with bounding boxes paired with plain-language descriptions. The model learns where each object, text region, and layout element belongs before generating the final image, giving creators finer control over dense layouts.

The featured **Text Heavy Poster** example demonstrates these layers:

- **Credit block:** Film credits for *Flow*, including production, director, animation, sound, music, editing, and supporting organizations.
- **IndieWire quote:** “BRIMMING WITH SENTIMENT BUT NOT SENTIMENTALITY” — INDIWIRE.
- **The Telegraph quote:** “OPEN, ALIVE, ELEMENTAL” — THE TELEGRAPH.
- **Cannes laurel:** “FESTIVAL DE CANNES / UN CERTAIN REGARD / 2024 OFFICIAL SELECTION.”
- **Production logos:** A horizontal row of five production-company logos.
- **TIFF laurel:** “OFFICIAL SELECTION / tiff / TORONTO INTERNATIONAL FILM FESTIVAL 2024.”
- **Annecy laurel:** “OFFICIAL SELECTION / ANNECY / COMPETITION.”
- **Director credit:** “A FILM BY GINTS ZILBALODIS.”
- **Title:** “Flow,” in a large hand-drawn, charcoal-textured script.
- **Golden Globe text:** “GOLDEN GLOBE® WINNER / BEST ANIMATED FEATURE FILM,” beside a trophy silhouette.
- **Floating cat:** A large grainy black cat silhouette floating or falling on its back, with four legs and tail raised and simple white circular eyes.

![Text-heavy poster composition example](https://storage.googleapis.com/ideogram-static/website/images/9e39d5c876009202.webp)

The page also provides composition examples named **T-Rex Shark** and **Open Model**, alongside **Text Heavy Poster**.

## Editable design workflows

### Available today

- [Background Remover](https://ideogram.ai/tools/background-remover/) returns a clean alpha cutout with transparent output, allowing a generated subject to be placed on a new backdrop without manual masking or Photoshop cleanup.
- [Layerize and editable text layers](https://ideogram.ai/features/text-layers/) extract headlines, body copy, and graphic elements as separate editable layers so typography remains revisable.

### Coming to 4.0

The next 4.0 release is described as returning alpha channels and editable text layers directly from inference, without a second pass or masking step, so the output can be handed to production as an editable file.

## Why teams choose Ideogram 4.0

1. **Brand work:** Text rendering and bounding-box layout control help keep headlines readable, packaging copy accurate, and logos positioned according to the brief.
2. **House-style customization:** Open weights and a commercial license let teams fine-tune on style guides, product photography, and historical campaigns.
3. **Deployment control:** Teams can deploy on their own hardware, behind their firewall, and in a region required by residency rules. Inference cost scales with provisioned compute rather than image volume.

## Enterprise

Ideogram 4.0 is built for enterprises across sectors. It includes open weights, a commercial license, and customization options. Enterprises can run it on their hardware, train it on their data, and keep output behind their firewall. [Learn more about Enterprise](https://ideogram.ai/enterprise/).


![Advertising example 1](https://storage.googleapis.com/ideogram-static/website/images/40790b6dd4be58d3.webp)
![Advertising example 2](https://storage.googleapis.com/ideogram-static/website/images/75c20b21d39b4fe5.webp)
![Advertising example 3](https://storage.googleapis.com/ideogram-static/website/images/4de57c1759763837.webp)
![Advertising example 4](https://storage.googleapis.com/ideogram-static/website/images/922b11884abc019b.webp)
![Advertising example 5](https://storage.googleapis.com/ideogram-static/website/images/def40503188a718c.webp)
![Advertising example 6](https://storage.googleapis.com/ideogram-static/website/images/a1ead109901c63bd.webp)

Use-case labels include Advertising, Social, Marketing, Branding, Photography, Portrait, Illustration, Typography, Fashion, Art, Apparel, and Food.

## Hosted API and pricing

You can use Ideogram 4.0 commercially through our hosted API. Three quality tiers provide different tradeoffs between speed, cost, and output fidelity.

- **Turbo:** **$0.03 / image**
- **Default:** **$0.06 / image**
- **Quality:** **$0.10 / image**

Pricing is per image, with no subscription required. [Read the API reference](https://developer.ideogram.ai/ideogram-api/api-overview) or [view API pricing](https://ideogram.ai/pricing/?pricing_tab=api).

## Related Ideogram products and resources

- [Precise Edit](https://ideogram.ai/tools/precise-edit/)
- [Ad Resizer](https://ideogram.ai/tools/ad-resizer/)
- [Background Remover](https://ideogram.ai/tools/background-remover/)
- [Colorways](https://ideogram.ai/tools/colorways/)
- [Material Swap](https://ideogram.ai/tools/material-swap/)
- [Object Remover](https://ideogram.ai/tools/object-remover/)
- [Ideogram Vector](https://ideogram.ai/models/vector/)
- [Ideogram 4.5](https://ideogram.ai/models/4.5/)
- [Ideogram 3.0](https://ideogram.ai/models/3.0/)
- [P-Image-Ideogram](https://ideogram.ai/tools/p-image-ideogram/)
- [Custom Image Models](https://ideogram.ai/models/custom-models/)
- [Print on Demand](https://ideogram.ai/features/print-on-demand/)
- [Licensing](https://ideogram.ai/licensing/)
- [GitHub](https://github.com/ideogram-oss/ideogram-4)
- [Hugging Face](https://huggingface.co/collections/ideogram-ai/ideogram-4)
- [API](https://ideogram.ai/api-learn/)
- [API status](https://status.ideogram.ai/)
- [MCP](https://ideogram.ai/features/mcp/)

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