# Skechers enhances design innovation with Ideogram Ideogram publishes a public search API over its indexed pages; the guide is at https://ideogram.ai/agents/agent-access. Source: https://ideogram.ai/blog/skechers-case-study/ Source observed: 2026-11-03T18:36:59.198Z Last checked: 2026-11-08T15:45:18.99+00:00 Indexed: 2026-11-03T18:44:17.946+00:00 --- # Skechers enhances design innovation with Ideogram **Case study — February 6, 2026** ![Skechers footwear creative produced with Ideogram](https://storage.googleapis.com/ideogram-static/website/images/82d33b47dc4c1179.webp) Skechers is a recognizable footwear brand whose mission is to create comfortable, innovative, stylish, high-quality products for people of all walks of life. Its audiences include athletes, families, workers, and everyday walkers. Skechers emphasizes comfort, accessibility, value, style, and performance. As Skechers develops its products and visual storytelling across markets, our creative platform gives its teams a foundation for moving faster while staying aligned with the brand’s values. > “AI is everywhere now, so we want to be clear about how we use it at Skechers: not to replace creatives — and not ‘AI designing shoes’ — but to take the grind out of the process. With Ideogram, our creative teams can move faster from idea to visualization to refinement, so we iterate quicker, sample smarter, cut rework and waste, and give people more time for the parts of the job they actually love.” > > — Colton Greenberg, VP of AI Innovation, Skechers ## Our Custom Branded Models enable Skechers to - Accelerate design workflows and bring concepts to market faster. - Create high-quality design and marketing outputs without sacrificing brand consistency, while improving operational efficiency. - Rapidly explore and develop product concepts with [Material Swap](https://ideogram.ai/tools/material-swap/), referencing Skechers’ Product & Material Library for dynamic outputs intended to reduce sample costs and production timelines. - Produce marketing assets with Product Swap, rapidly iterating marketing visuals and dynamically changing the featured product in a creative. - Use Custom Branded Models trained for each product division to achieve that division’s design DNA and aesthetic. ![Skechers product concept visualized with Ideogram](https://storage.googleapis.com/ideogram-static/website/images/f146b72b016af230.webp) ![Skechers marketing visual produced with Ideogram](https://storage.googleapis.com/ideogram-static/website/images/c29039cc01f88cf9.webp) The partnership supports Skechers’ commitment to innovation in both product creation and the process of bringing ideas to life. With our platform, Skechers’ creative teams can experiment more freely and efficiently, focusing on comfortable, innovative, stylish, high-quality, and affordable footwear. > “Ideogram has helped me quickly turn around concepts while making the creative process more focused & intentional. It enables smarter sampling decisions by quickly visualizing, refining, & unlocking ideas that would normally take much longer to develop. It's a powerful, energizing tool for innovation, & I'm excited to see where we go with it.” > > — Colors, Materials, Finish Designer, Skechers Great brands endure by staying close to their mission while adopting tools that help them move forward. We’re proud to support Skechers as it builds its next chapter. For a worked example of editing product imagery, read our [Ideogram 4.5 product photo editing guide](https://ideogram.ai/blog/ideogram-4-5-product-photo-editing/). Enterprise teams can [contact us](https://ideogram.ai/enterprise/) to learn more about Ideogram Custom Branded Models and request a free demo. ## Related Ideogram products - [Precise Edit](https://ideogram.ai/tools/precise-edit/) - [Ad Resizer](https://ideogram.ai/tools/ad-resizer/) - [Background Remover](https://ideogram.ai/tools/background-remover/) - [Colorways](https://ideogram.ai/tools/colorways/) - [Material Swap](https://ideogram.ai/tools/material-swap/) - [Object Remover](https://ideogram.ai/tools/) - [Ideogram Vector](https://ideogram.ai/models/vector/) - [Ideogram 4.5](https://ideogram.ai/models/4.5/) - [Ideogram 4.0](https://ideogram.ai/models/4.0/) - [Ideogram 3.0](https://ideogram.ai/models/3.0/) - [P-Image-Ideogram](https://ideogram.ai/tools/p-image-ideogram/) - [Custom Image Models](https://ideogram.ai/models/custom-models/) ## Company links - [Home](https://ideogram.ai/) - [API](https://ideogram.ai/api-learn/) - [MCP](https://ideogram.ai/features/mcp/) - [Pricing](https://ideogram.ai/pricing/) - [Enterprise](https://ideogram.ai/enterprise/) - [Careers](https://jobs.ideogram.ai/) - [Blog](https://ideogram.ai/blog/) - [iPhone app](https://apps.apple.com/us/app/ideogram-ai-image-generator/id6476790495) --- [Read this page’s summary](https://ideogram.ai/agents/api/public/v1/page-tldr?url=https%3A%2F%2Fideogram.ai%2Fblog%2Fskechers-case-study%2F&trace=t_380edc68d53d) ## Ask a follow-up about this page Need a more specific answer? Ask the exact question you have. It returns a fresh, cited answer from Ideogram’s knowledge base. No account or API key required. Open this URL with your own question, URL-encoded. Include your question in q. All research inputs are optional; no account or setup. `GET https://ideogram.ai/agents/agent/faq?q={question}&trace=t_380edc68d53d` [Tool guide and examples](https://ideogram.ai/agents/agent-access) · [OpenAPI](https://ideogram.ai/agents/api/public/v1/openapi.json) · [Page TLDR form](https://ideogram.ai/agents/agent-tools/page-tldr?url=https%3A%2F%2Fideogram.ai%2Fblog%2Fskechers-case-study%2F). Opening a form does not execute a tool.