# How to change product colors in photos with Ideogram Ideogram publishes a public search API over its indexed pages; the guide is at https://ideogram.ai/agents/agent-access. Source: https://ideogram.ai/blog/change-product-colors-with-ai/ Source observed: 2026-11-03T18:37:02.275Z Last checked: 2026-11-08T15:45:16.598+00:00 Indexed: 2026-11-03T18:41:23.239+00:00 --- # How to change product colors in photos with Ideogram We show how to use [Colorways](https://ideogram.ai/tools/colorways/) to recolor garments, shoes, bags, and other product photos while keeping the existing composition. The workflow supports separate colors for separate parts and up to six photos in one run. Article by [Zeyad Genena](https://www.linkedin.com/in/zeyadgenena/), published and last updated October 26, 2026; 7-minute read. ## 1. Choose your source photo Start with a clear photograph showing the product areas you need to recolor. Check blur, hidden edges, and existing defects before deciding on the source. Open [Colorways in Ideogram](https://ideogram.ai/create/tool/colorways) and sign in. Running Colorways requires paid access or purchased credits, and the app must be available in your workspace. Review the quote shown on **Generate**; a tilde marks an estimate. You do not need to write a recoloring prompt. ## 2. Recolor one product 1. Under **Product photos**, choose **Upload** or **Library**, or drop in an image. Wait for it to load. 2. Select **Region 1**. Use **Magic wand**, when available, or **Brush**, **Lasso**, or **Rectangle**. A click may select only one panel, so add other areas as needed. 3. Refine the mask with **Add to mask**, **Remove from mask**, **Brush size**, or **Clear mask**. 4. Choose a swatch, open the color picker, or enter a six-digit hex value such as `#D9251D` in **Hex**. Click outside the field to apply it. An invalid value reverts to the previous color. 5. Choose **Quality**: Low, Medium, or High. **Medium** is the default. Keep image shape as **Original** to retain proportions or choose another available ratio. Optionally choose **Add to Collection**. 6. Review the mask and quote, then choose **Generate**. On touch screens, tap with Magic wand. For drawing tools, hold and drag to mask; an ordinary swipe scrolls. Inspect the marked area before generating. ## 3. Give separate parts different colors Choose **Add region** for another color mapping. Each photo supports up to **four regions**. Select the region row before painting or choosing a swatch. One region can contain disconnected patches, such as both sleeves. For a two-tone shoe, place the upper in one region and the contrasting panel in another. Four regions create separate parts in one output image; they do not request four alternate colorways. Color-group presets are **Classic, Earthy, Pastel, Bold, Muted, Jewel, Neon, Denim,** and **Metallic**. Use the plus under **My colors** to save a shade. You can save up to **12 colors** in that browser; **Edit** removes saved colors. Metallic selects a color, not a new surface material. ## 4. Work with several photos Add up to **six product photos** and select each thumbnail. Every photo requires its own painted regions and colors; a selection on a front view does not automatically identify the same garment in a back view. Open every photo at least once so the editor knows its dimensions. **Generate** produces one result per prepared photo, with that photo’s regions recolored together. To explore several shades, return to the source, change the target color, and run again. Selecting a palette does not generate every swatch at once. ## 5. Compare existing examples The following are examples from our existing [Colorways showcase](https://ideogram.ai/tools/colorways/), not a new test created for this guide. ![Source studio photograph of a model in a blue tee and wide-leg jeans](https://storage.googleapis.com/ideogram-static/website/images/947b1abffcff155b.webp) *Tee example: source.* ![Existing Colorways showcase image with the model's tee recolored red](https://storage.googleapis.com/ideogram-static/website/images/b7d4494e6efd66ac.webp) *Tee example: red variation.* ![Source studio photograph of a model in an orange quilted vest](https://storage.googleapis.com/ideogram-static/website/images/2ff4251ae4bf4482.webp) *Vest example: source.* ![Existing Colorways showcase image with the quilted vest recolored cobalt blue](https://storage.googleapis.com/ideogram-static/website/images/4e48e168169c6bd5.webp) *Vest example: cobalt variation.* ## 6. Review and download Open a result from **Assets** and compare it with the source at a useful size. Inspect selection boundaries, stitching, lettering, hardware, shadows, neighboring products, and any changes outside the intended region. A target hex value is an instruction, not proof of a measured fabric or print-color match. Choose **Download** on the image page and select an available format and size. Export options depend on the account; purchased generation credits do not automatically provide every premium download option. See the [download guide](https://docs.ideogram.ai/organize-and-share/download). Keep filenames tied to product, view, and approved color. ## Fix a blocked or failed run | What you see | What to check | |---|---| | Add a photo of the product | Upload or choose a source image. | | The photo is still loading | Wait for the editor; with several photos, open each one once. | | Paint every color region on every photo | Visit each region, paint it, or remove an extra region. | | Pick a color for every region | Assign a swatch or valid hex value to every region. | | Your account does not have access to Colorways | Check workspace and account access; repainting the mask will not resolve it. | | Could not recolor [number] of [total] photos | Review delivered results, then retry affected photos. A partial failure does not mean every photo failed. | ## Frequently asked questions **Can we change texture too?** Use Colorways for color changes. For a different fabric, pattern, or surface, explore [reference-image editing](https://docs.ideogram.ai/create/reference-images) as a separate edit. **Does Original guarantee identical pixel dimensions?** No. Original preserves the photo’s shape; check finished dimensions before preparing a product page. **Can the result prove the manufactured color?** Review it against the real product or approved sample. Lighting, display settings, and generated details can affect appearance. Approve the actual merchandise and its representation before publishing. ### Explore a new product color Start with one photo, one selection, and a shade you can review. [Try Colorways](https://ideogram.ai/create/tool/colorways) · [Find more apps](https://docs.ideogram.ai/create/apps) Continue the product-photo workflow with the [product photo editing guide](https://ideogram.ai/blog/ideogram-4-5-product-photo-editing/) or [Ad Resizer](https://ideogram.ai/tools/ad-resizer/). --- [Read this page’s summary](https://ideogram.ai/agents/api/public/v1/page-tldr?url=https%3A%2F%2Fideogram.ai%2Fblog%2Fchange-product-colors-with-ai%2F&trace=t_380edc68d53d) ## Ask a follow-up about this page Need a more specific answer? Ask the exact question you have. It returns a fresh, cited answer from Ideogram’s knowledge base. No account or API key required. Open this URL with your own question, URL-encoded. Include your question in q. All research inputs are optional; no account or setup. `GET https://ideogram.ai/agents/agent/faq?q={question}&trace=t_380edc68d53d` [Tool guide and examples](https://ideogram.ai/agents/agent-access) · [OpenAPI](https://ideogram.ai/agents/api/public/v1/openapi.json) · [Page TLDR form](https://ideogram.ai/agents/agent-tools/page-tldr?url=https%3A%2F%2Fideogram.ai%2Fblog%2Fchange-product-colors-with-ai%2F). Opening a form does not execute a tool.